Professional Agricultural Workers Journal

Article Title

Marketing Toward the Future

Authors

Niki Whitley, Fort Valley State UniversityFollow
Susan Schoenian, University of Maryland Eastern Shore, Princess Anne, MD

Abstract

Abstract

United States goat producers face many challenges with regards to marketing. Although the demand for goat products is increasing, the market is fractured. There is a general lack of infrastructure and many producers do not sell their animals or products for fair or profitable prices. Production costs are too high, and there is a need to improve production efficiency. Imports pose a challenge to US goat producers, as domestic production cannot compete with the availability and lower cost of imports. Government regulations hinder market development because non-commercial slaughter is an important aspect of goat marketing, and regulations keep many dairy goat producers from developing a commercial enterprise. In order for the US goat industry to expand and meet the growing demand for products, producers need to combine efficient production practices with profitable marketing strategies.

Keywords: Marketing, Marketing Strategies, Goat Meat Marketing, Dairy Marketing

Recommended Citation

Whitley, Niki and Schoenian, Susan (2020) "Marketing Toward the Future," Professional Agricultural Workers Journal: Vol. 6: No. 3, 11.
Available at: https://tuspubs.tuskegee.edu/pawj/vol6/iss3/11